Recently on my way to a business conference one of the ground staff at the airport told us we could now get on the plane - I told her I would rather get in the plane.  The English language is a funny thing. Why do we get in the car, but get on the bus, train or plane, wouldn’t you rather be inside the bus, train or plane?

We have just added the Business Issues Listing in the Resource Library, Tool section. This is a list of the issues other business owners have found in their businesses. We are sure you find some if not all of the issues you’re facing, documenting that most business issues are common to all businesses – common issues happen commonly, rare issues happen rarely.
 

Every business consultant should use the following steps when working with you, the business owner. If they don’t use some fashion of this, seriously think about making modifications to your relationship with them. There are many more detailed steps to support the four listed below, but these four are the basis of all quality engagements.

1) They should meet with you, the small to medium business owner for preliminary discussion to review your business issues or project in its totality. If necessary follow on meetings are held to gain clarity of scope, purpose and expected outcomes.
(An Assessment Is Done)

2) The data gathered in the meeting is analyzed by the consultant, with an eye towards your particular business (there are no typical businesses - every one is unique). They should review the many resources available to help you realize the desired outcome. (The Data Is Analyzed)

3) Specific recommendations – in the form of a written proposal – are made to you and the proposed solutions are prioritized.
(Recommendations Are Made And Prioritized)

4) The agreed-upon recommendations are implemented, usually by the combined efforts of the consultant, any necessary experts AND you the business owner. It is absolutely imperative that you the business owner participate, and be accountable for both the implementation and the sustaining of the changes.
(Recommendations Are Implemented)

This 4-step process is swift, sure, economical and hard hitting.

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Get Clients Now - C.J. Hayden

For those of you who need an ultra focused, short term marketing action plan, this the book for you. Although it’s says it is a marketing book, I think of it more as short term revenue generating book.

In most businesses that need this type of help – especially if the business is a start up or early stage business – the critical issue is to obtain enough clients (revenue) to survive (fund its self) to be able to implement the rest of their program(s). Well, this is the preeminent source for accomplishing that goal.

Ms. Hayden sets out a very specific formula for success, that in my opinion, if you follow it you will increase your proficiency in the areas of revenue generation that you chose.

Ms. Hayden does an admirable job breaking down the Revenue Generation Cycle down into very straight forward components; that every decision maker can comprehend and IMPLEMENT. She also provides very effective templates to develop, implement and review your plan.