As a business advisor and coach I frequently run into businesses that have no consistency in their business approach. That could their marketing, advertising, planning, problem solving, delegation and so on.

I advise them to get a systematic approach to all their endeavors, when you systemize processes they become stable, consistent, repeatable and duplicatable.

I found the following list while reading Guerrilla Marketing by Jay Conrad Levinson. While reviewing the list it struck me that many (most) could and should be applied to every aspect of your business.

The Thirteen Most Important Marketing Secrets
1. You must have commitment to your program.
2. Think of the program as an investment.
3. See to it that your program is consistent.
4. Make your prospects confident in your firm.
5. You must be patient to keep a commitment.
6. You must see that marketing is an assortment of weapons.
7. You must know that profits come subsequent to the sale.
8. You must aim to run your firm in a way that makes it convenient for your customers.
9. Put an element of amazement in your marketing.
10. Use measurement to judge the effectiveness of your weapons.
11. Establish a situation of involvement between you and your customers.
12. Listen to become dependent on other businesses and they upon you.
13. You must be skilled with the armament of guerrillas, which means technology.

You must…
Have commitment
Be consistent in your approach and processes
Be patient at all times
Be confident in your outlook
Have an assortment of tactics and strategies
Make it convenient for all stakeholders
Measure your progress
Be involved in internal and external forces
Be dependent on others (and visa-versa)
Be a master in your skills

It doesn’t matter what your working on, most of the list will apply.