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Category Archives: Marketing
How to write an effective marketing plan – Part 3
This is the third of a three part series… Measuring your marketing ROI Measuring return on marketing has historically been one of the greatest challenges the industry has faced. The advent of PPC (pay-per-click) advertising via the Internet has finally … Continue reading
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How to write an effective marketing plan – Part 2
This is part two of a three part series… Show your strategy, costs and expected returns in your marketing plan Following an analysis of broader conditions, a marketing strategy can then be put in place. This strategy needs to include … Continue reading
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How to write an effective marketing plan
This is part one of a three part series… A marketing plan is a core component of any business plan. It relates specifically to the marketing of a particular product or service and it describes: . An overall marketing objective; … Continue reading
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Make Your Website More Productive
Three Survey Questions for Quick Feedback If you want to improve your website and increase web sales, but can’t afford web analytics tools to measure customer response to your site, try a short website survey. In his blog, Occam_ Razor, … Continue reading
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Business (Marketing) Secrets
As a business advisor and coach I frequently run into businesses that have no consistency in their business approach. That could their marketing, advertising, planning, problem solving, delegation and so on. I advise them to get a systematic approach to … Continue reading
Posted in General, Leadership, Marketing, Planning
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Advertising and Prospecting
Advertising, as well as prospecting new clients, is not a one-and-done kind of thing. You have to break through the daily clutter to get noticed and then you have to reinforce it again and again. If you don’t, you are … Continue reading
Posted in General, Marketing, Networking
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Emails and Subject Lines
I was reading an article I had in my files on email subject lines, for the life of me I wish I could find where I got the article. The article was mainly about email marketing but I believe it … Continue reading
Posted in General, Marketing
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Marketing vs. Sales – Part III
Sales and selling is the next logical step after Marketing, you have generated the leads, now what are you going to do with them? Convert them of course! To me Sales and selling are much more tactically oriented that marketing, … Continue reading
Posted in General, Marketing
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Sales vs. Marketing – Part II
Okay, in the last entry we defined Sales, Marketing, Strategies and Tactics. Let us now delve into these a bit deeper. Marketing tactics are such things as Direct Mail Cold Calls Warm Calls Brochures Flyers Advertisements Referrals Presentations Promotion Pieces … Continue reading
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Sales vs Marketing
As a follow on to my last entry. I have been thinking a lot lately about small business owners and how most are so deficient in Sales and Marketing. First of all most small business owners treat sales and marketing … Continue reading
Posted in General, Marketing
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