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Category Archives: Planning
I Resolve to… (Part 2)
This is part two of a two part blog… When advising business owners one of the issues we insist they do is periodic reviews of their business. While year-end is a great time to take stock of the past year … Continue reading
Posted in General, Leadership, Planning
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I Resolve to…
This is part one of a two part blog… When advising business owners one of the issues we insist they do is periodic reviews of their business. While year-end is a great time to take stock of the past year … Continue reading
Posted in Leadership, Planning
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Business (Marketing) Secrets
As a business advisor and coach I frequently run into businesses that have no consistency in their business approach. That could their marketing, advertising, planning, problem solving, delegation and so on. I advise them to get a systematic approach to … Continue reading
Posted in General, Leadership, Marketing, Planning
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GPS and Business Plans
Geez, what is with me and analogies lately? I want to talk about GPS units and Business Plans – what? Bear with me now… My wife and I decided to go shopping and take the back way (which we had … Continue reading
Posted in General, Planning
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SMART Goals (Part I)
When working on goal setting and achieving with clients, as their business adviser I instruct them that when setting goals and objectives for their self or their business, the goals and objectives need to have certain attributes to be effective. … Continue reading
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Training (Part I)
I would like to discuss training for a bit. Do you do training in your business? Even if you’re an army of one you should be doing some kind of training! In my opinion if you stop learning – or … Continue reading
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Market Plan – Part 5 – Plan Basics – Marketing Budget and Your Weapons
As with the seven questions for the strategy summary, there are seven basic sections or elements of a marketing plan: The Benefit to the consumer Your positioning in the marketplace: Just what business are you in? Your … Continue reading
Posted in Articles & Zines, Marketing, Planning
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Achieving Your Goals (and Plans & Objectives)
In the planning series we tried to give you the tools necessary for formulating a business plan. While a plan is all well and good, most business owners stop at making their plan, and then the plan goes on the … Continue reading
Posted in Articles & Zines, General, Planning
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Marketing Plan – Part 4 – Plan Basics – Advertising Strategy and Product Positioning
As with the seven questions for the strategy summary, there are seven basic sections or elements of a marketing plan: The Benefit to the consumer Your positioning in the marketplace: Just what business are you in? Your … Continue reading
Posted in Articles & Zines, Marketing, Planning
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Marketing Plan – Part 3 – Plan Basics – Marketplace Positioning and Target Market
As with the seven questions for the strategy summary, there are seven basic sections or elements of a marketing plan: The Benefit to the consumer Your positioning in the marketplace: Just what business are you in? Your … Continue reading
Posted in Articles & Zines, Marketing, Planning
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