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Category Archives: Articles & Zines
Market Plan – Part 5 – Plan Basics – Marketing Budget and Your Weapons
As with the seven questions for the strategy summary, there are seven basic sections or elements of a marketing plan: The Benefit to the consumer Your positioning in the marketplace: Just what business are you in? Your … Continue reading
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Achieving Your Goals (and Plans & Objectives)
In the planning series we tried to give you the tools necessary for formulating a business plan. While a plan is all well and good, most business owners stop at making their plan, and then the plan goes on the … Continue reading
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Marketing Plan – Part 4 – Plan Basics – Advertising Strategy and Product Positioning
As with the seven questions for the strategy summary, there are seven basic sections or elements of a marketing plan: The Benefit to the consumer Your positioning in the marketplace: Just what business are you in? Your … Continue reading
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Marketing Plan – Part 3 – Plan Basics – Marketplace Positioning and Target Market
As with the seven questions for the strategy summary, there are seven basic sections or elements of a marketing plan: The Benefit to the consumer Your positioning in the marketplace: Just what business are you in? Your … Continue reading
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Marketing Plans – Part 2 – Plan Basics
As with the seven questions for the strategy summary, there are seven basic sections or elements of a marketing plan: The Benefit to the consumer Your positioning in the marketplace: Just what business are you in? Your … Continue reading
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Marketing Plans – Part 1 – Overview
Right behind a Business Plan, a sound, coherent and cohesive Marketing Plan is one the most critical components for becoming a successful business. A Marketing Plan (as well as a Business Plan) doesn’t have to a lengthy novel – especially … Continue reading
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The Five Whys
One of the techniques that is used in the Lean Manufacturing World is “The Five Why’s”. The Five Why’s is a method of getting to true root cause of an issue or problem. It is the practice of asking why … Continue reading
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New Marketing Plan Article and Zine
The second module of the Marketing Plan Series is now up in the Resource Library, give it a look and send me your comments. Also the latest edition of my Business Alert newsletter (Vol 8. No. 3) has been posted.
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The Planning Series – Part 5 – The Roadmap
Okay, so far in the series we have been in the “softer” side of planning, what planning can do for you, how to fit your business into your lifestyle (and not the other way around), staking out exactly where you … Continue reading
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The Planning Series – Part 4 – Where Are We Going – Your Vision
Your Vision Statement is the basis of your entire journey – where do you want to go? Without the Vision, not only don’t you know where you’re going, but there is no reason to go in the first place! There … Continue reading
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