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Monthly Archives: December 2007
Marketing Plan – Part 4 – Plan Basics – Advertising Strategy and Product Positioning
As with the seven questions for the strategy summary, there are seven basic sections or elements of a marketing plan: The Benefit to the consumer Your positioning in the marketplace: Just what business are you in? Your … Continue reading
Posted in Articles & Zines, Marketing, Planning
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Book Review – Learning to See
Learning to See – Mike Rother & John Shook Another Lean Manufacturing book. This worthy workbook walks the reader through the process of Value Stream Mapping. VSM is one the foundation blocks of Lean. By identifying the value stream … Continue reading
Posted in Books, Resources
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Marketing Plan – Part 3 – Plan Basics – Marketplace Positioning and Target Market
As with the seven questions for the strategy summary, there are seven basic sections or elements of a marketing plan: The Benefit to the consumer Your positioning in the marketplace: Just what business are you in? Your … Continue reading
Posted in Articles & Zines, Marketing, Planning
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We Have Added a Guerrilla Marketing Listing of Weapons to the Resource Library
We have just added a Guerrilla Marketing Listing of Weapons to the Resource Library, Tool section. Download and review this listing to see how many you’re using. If you’re not using a least 20, contact us for a free, no … Continue reading
Posted in General, Resources, Tools
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The Kids Are Flying the Coop
Both of our sons will be leaving in the next 6 weeks. Number one son is leaving to join the service in February and number two son – who is deaf – is leaving to join a gaggle of deaf … Continue reading
Posted in You Never Know...
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Marketing Plans – Part 2 – Plan Basics
As with the seven questions for the strategy summary, there are seven basic sections or elements of a marketing plan: The Benefit to the consumer Your positioning in the marketplace: Just what business are you in? Your … Continue reading
Posted in Articles & Zines, Marketing, Planning
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Book Review – Lean Thinking
Lean Thinking – James Womack & Daniel Jones If you have decided to explore Lean Manufacturing further, “Lean Thinking” is the seminal tract to read. “Lean Thinking” and its predecessor “The Machine That Changed the World” are the books that … Continue reading
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Negative People
I was talking to one of my best business friends today and this is usually a guy who doesn’t think about the glass being half empty or half full, to him life is always a full glass! Well, he was … Continue reading
Posted in General, Leadership
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