Monthly Archives: January 2008

We Have Added a Guerrilla Marketing List of Reasons Why People Buy to the Resource Library

We have just added a Guerrilla Marketing Listing of Why People Buy to the Resource Library, Tool section. Download and review this listing to gain some insight on how you can better understand you clients and customers.  

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Market Plan – Part 5 – Plan Basics – Marketing Budget and Your Weapons

As with the seven questions for the strategy summary, there are seven basic sections or elements of a marketing plan:  The Benefit to the consumer  Your positioning in the marketplace: Just what business are you in?  Your … Continue reading

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Achieving Your Goals (and Plans & Objectives)

In the planning series we tried to give you the tools necessary for formulating a business plan. While a plan is all well and good, most business owners stop at making their plan, and then the plan goes on the … Continue reading

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