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Monthly Archives: May 2008
Systemizing Your Business
In my next few entries I am going post some excerpts from my soon to be published e-boon on Systemizing your business. The first is from Part II… Why Systemize Your Business? Why should you systemize your business? What’s the … Continue reading
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GPS and Business Plans
Geez, what is with me and analogies lately? I want to talk about GPS units and Business Plans – what? Bear with me now… My wife and I decided to go shopping and take the back way (which we had … Continue reading
Posted in General, Planning
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The Weather and The Business Cycle
The weather here in San Diego lately has been either 15 below normal or 30 above normal, nothing close to our usual norms. It has been a very strange spring so far. But I am not here to talk about … Continue reading
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Jim Baumann is Leaving
I just read the Vista Chamber’s newsletter and a truly nice man – Jim Baumann – is leaving the chamber. When I started my business some years ago Jim was one of the first to welcome me to the local … Continue reading
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Marketing vs. Sales – Part III
Sales and selling is the next logical step after Marketing, you have generated the leads, now what are you going to do with them? Convert them of course! To me Sales and selling are much more tactically oriented that marketing, … Continue reading
Posted in General, Marketing
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Sales vs. Marketing – Part II
Okay, in the last entry we defined Sales, Marketing, Strategies and Tactics. Let us now delve into these a bit deeper. Marketing tactics are such things as Direct Mail Cold Calls Warm Calls Brochures Flyers Advertisements Referrals Presentations Promotion Pieces … Continue reading
Posted in Marketing
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Sales vs Marketing
As a follow on to my last entry. I have been thinking a lot lately about small business owners and how most are so deficient in Sales and Marketing. First of all most small business owners treat sales and marketing … Continue reading
Posted in General, Marketing
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Oceanside Business Success Series
I went to the Oceanside Chamber’s Business Success Series’ opening presentation by Ursula Mentjes on “Selling with Intention”. It was very good. Ursula showed the audience that they need to not only reset their Goals and Objectives but also they … Continue reading
Posted in General, Marketing
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International Conference
Wow, I just got back from an International Conference of Business Advisors and it was amazing. My surgically repaired back did not cooperate at all, so physically I was less than at an optimum level of performance. But the conference … Continue reading
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