Monthly Archives: April 2009

Once you have (strategic) objective(s) for you referral system(s) determined, you need to design the system(s). There are six essential elements in a referral system and they are:      Why      Who      What      When      The Incentive      … Continue reading →

One of the most overlooked methods of optimizing and strengthening your revenue line is referrals. While referrals are the best and warmest kind of introduction to a prospect, 99% of all small businesses do not have formal referral systems in … Continue reading →

After you have determined your target market, it’s time to pursue them. In addition to your general marketing efforts select a subset of these prospects that you want to relentlessly market to. Think of these as your dream team – … Continue reading →

Strengthen Your Business – The Top Line – Improving your New Client Acquisition Process So, you have worked hard on Maximizing Your Current Client Base and you think it is up to par. Is it time to move on do … Continue reading →

Basically when you want to strengthen any area of your business you have three distinct pathways you can take to impact your profits 1) Implement a New System (in other words – a new Process) Identify and implement a new … Continue reading →

For the next few months I want to discuss how to Strengthen Your Business. There are many ways to strengthen your business, in a general sense you can grow your top line (Revenue), you can strengthen your middle (Operations and … Continue reading →