I went to the Oceanside Chamber’s Business Success Series’ opening presentation by Ursula Mentjes on “Selling with Intention”. It was very good. Ursula showed the audience that they need to not only reset their Goals and Objectives but also they need to figure out what was stopping them from achieving them.

It was an interesting presentation and dealt with some of the issues I am interested in…

“Just what is your (strategic) objective of your sales (and marketing) efforts?”
“Have you really identified your target market, your target client?”
“Have you defined the attributes of your target market and your target clients?”
“Have you clearly set your ultimate objectives for your business?”

I watched the audience as much as possible and it was very interesting. As I observed, some of them had an “aha” moment. That dawning of understanding, that time when someone presents them with something that should have been so obvious but was so hidden.

I hope the audience members will follow up on the exercises in the workshops and build their businesses on a stronger platform.