Book Review – Ideas Are Free – Alan Robinson & Dean Schroeder
This book should be one the essential books for all businesses with employees. The authors make a very convincing argument that truly effective and high performance companies only do so through what they call the idea revolution.
The idea revolution is about taking the many small ideas that employees generate and evaluate, test and implement them quickly and efficiently – rather than searching for the one big or grand idea which is more likely to be discovered and copied by your competition.
Small ideas are much less likely to be copied by your competition. Yet the shear volume of small ideas with their small incremental changes adds up to a truly transformational organization.
In the high performance organizations that the authors studied employees averaged over 100 ideas every year. No manager could possibly hope to manage this; the solution was to push decision making authority for most of them back down closer to the employees and their supervisors.
The authors also make the proposition that employee ideas – handled properly – are a virtually unlimited, free and perpetually renewable source of competitive advantage.
This would be especially true for those small businesses that can understand the concepts they put forth and harness the power of their employees.
At the end of each chapter the authors give “Guerrilla Tactics” for actions that can promote ideas that any business owner and managers can take and require little or no resources.
This is a compelling and quick read. Get the book today!