Get Clients Now - C.J. Hayden

For those of you who need an ultra focused, short term marketing action plan, this the book for you. Although it’s says it is a marketing book, I think of it more as short term revenue generating book.

In most businesses that need this type of help – especially if the business is a start up or early stage business – the critical issue is to obtain enough clients (revenue) to survive (fund its self) to be able to implement the rest of their program(s). Well, this is the preeminent source for accomplishing that goal.

Ms. Hayden sets out a very specific formula for success, that in my opinion, if you follow it you will increase your proficiency in the areas of revenue generation that you chose.

Ms. Hayden does an admirable job breaking down the Revenue Generation Cycle down into very straight forward components; that every decision maker can comprehend and IMPLEMENT. She also provides very effective templates to develop, implement and review your plan.