Guerrilla Marketing (Series) - Jay Conrad Levinson
This series is based on the premise that all businesses are not created equal and traditional marketing theory and concepts are focused on larger companies, with larger budgets for marketing.

The small business owner does not have the resources (Time, Money and Skills) that large enterprises have and therefore must husband their resources accordingly. This is where Guerrilla Marketing excels.

The Guerrilla Marketing series was devised and written by Jay Conrad Levinson and in my opinion is not only brilliant but will fit almost any small business.

Guerrilla Marketing strips away all the big company / big budget “stuff” from traditional marketing and leaves the small business owner with a well thought out and conceptually sound Marketing Plan process that in Levinson’s words “will deliver low cost and high impact” marketing to the small business owner.

This methodology is infinitely scalable and easily replicated (more of my favorite tenets for small businesses).

A Guerrilla Marketing Plan will be seven to ten pages long – this may seem like a lot but when you consider this includes the Marketing Plan Budget and the Marketing Plan Implementation Schedule it is really quite short.

If you need assistance in marketing (and who doesn’t) then get a Guerrilla Marketing book, I personally recommend The Guerrilla Marketing Handbook.